We build with discipline, scale with structure, and own with long-term responsibility.
Current Ventures
Two independent ventures are currently being developed under Lilyvall AB, each built for scale, clarity and long-term ownership.
The Speed Collective
A premium performance platform focused on speed, movement quality and long-term athletic development.
Currently in structured development.
The full system - a structured method designed to create financial calm for ambitious mothers.
The Calm Spending Framework where you start if you want to close one of the mental tabs that's constantly open in your mind. The first step towards Financial Calm.
Each venture is built with independent identity, dedicated strategy and long-term ownership in mind.
Every venture developed under Lilyvall AB follows the same core principles.
Structure before scale
We prioritise clarity, positioning and operational discipline before expansion.
Long-term ownership
Our ambition is to build independent businesses designed to stand on their own.
Disciplined growth
We believe sustainable growth comes from deliberate decisions, not short-term momentum.
Strategic Engagements
Alongside developing proprietary ventures, Lilyvall AB undertakes selected board roles and interim strategic assignments.
Engagements are limited and aligned with our principles of structured growth, long-term perspective and disciplined execution.
Inquiries are considered on a case-by-case basis.
Founders Note
Lilyvall AB was founded with a long-term perspective on ownership and value creation.
Built on experience across leadership, operations and international business development, the ambition is to create ventures that are structurally sound, strategically clear and designed to stand independently over time.
The focus is not rapid expansion, but disciplined growth — built with intention and held with responsibility.
—Ida Lindvall
Founder